Google Introduces AI Tools for Ad Management and Monetization
Google (GOOGL) has unveiled a suite of AI-powered tools designed to streamline ad management and content monetization for publishers. The updates, available across Ad Manager, AdSense, and AdMob, include a generative AI feature for custom performance reports and an AI chat assistant for real-time support. Smaller publishers stand to benefit significantly from these enhancements.
A new AI brand safety tool learns publishers' ad preferences, aiming to reduce manual reviews by automatically blocking mismatched ads. The initiative aligns with Google's broader goal of automating tedious tasks to free up publishers for content creation. Additional features target revenue optimization for live events and direct deals, such as the 'CTV Live-biddable' tool for high-traffic monetization.